Privacy Policy

Effective Date: January 18, 2025

At Pure Luxury Fires, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website pureluxuryfires.com or make purchases through our online store. We aim to provide a safe and secure shopping experience, ensuring your personal data is handled with the utmost care and respect.

1. Information We Collect

We collect two types of information from our customers: personal information and non-personal information.

  • Personal Information: This includes details such as your name, email address, shipping address, phone number, and payment details. We collect this information when you create an account, make a purchase, or contact us directly.

  • Non-Personal Information: This includes data about your browser, IP address, device type, operating system, and browsing behavior on our website. This information helps us improve the user experience and functionality of our site.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Processing: To complete transactions, fulfill orders, and provide customer support.
  • Communication: To send you updates on your order, respond to inquiries, and provide relevant promotions or marketing information (if you opt-in to receive such updates).
  • Personalization: To improve the shopping experience by tailoring product recommendations based on your browsing and purchasing history.
  • Security: To protect against fraud and ensure the security of your data during transactions.

We will never sell, rent, or share your personal information with third parties for their marketing purposes without your explicit consent.

3. How We Protect Your Information

We implement a variety of security measures to ensure the protection of your personal data. These include:

  • Encryption: All sensitive information (such as credit card details) is transmitted using SSL (Secure Socket Layer) encryption to safeguard your data.
  • Firewalls and Security Systems: We use industry-standard security protocols to protect our systems from unauthorized access.
  • Third-Party Payment Processors: We use trusted third-party payment processors to handle financial transactions, ensuring that your payment information is never stored on our servers.

4. Cookies and Tracking Technologies

We use cookies and other tracking technologies (such as pixels and web beacons) to improve the functionality and user experience of our website. Cookies are small text files that are placed on your device when you visit our site. These cookies help us:

  • Remember your preferences and shopping cart items.
  • Analyze website traffic and user behavior.
  • Provide personalized recommendations based on your interests.

You can adjust your browser settings to refuse cookies, but please note that some features of our website may not function properly if cookies are disabled.

5. Sharing Your Information

We may share your information in the following circumstances:

  • Service Providers: We may share your data with third-party companies that provide services on our behalf, such as payment processing, shipping, and email marketing. These third parties are required to protect your information and use it only for the purpose of fulfilling their services.
  • Legal Compliance: We may disclose your information if required by law or if we believe such action is necessary to comply with a legal obligation or protect our rights, property, or safety.

6. Your Rights and Choices

You have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correct: Update or correct any inaccuracies in your personal information.
  • Delete: Request that we delete your personal information, subject to certain limitations under applicable law.
  • Opt-Out of Marketing: You can opt-out of receiving marketing emails from us by clicking the unsubscribe link in any email we send or contacting us directly.

7. Children’s Privacy

Our website is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete that information.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with the updated effective date. Please review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at: